Industry Immersion: Marketing & Entrepreneurship in NYC

The Industry Immersion Program:NYC

The IIP:NYC program is an action packed three-week introduction to entrepreneurship and marketing. A few of the highlights include exposure to product design, business pitches, branding, and online marketing. In addition, we will be visiting behind-the-scenes at companies like Buzzfeed, Facebook, Amazon, and Business Insider to get a deeper look into how your favorite companies market.

Why choose industry immersion?

  • Learn everything you need to know about a successful business: branding, website creation, market research, company feasibility and pitch decks

  • Develop your self-brand

  • Learn about brand storytelling through text, video and image

  • Learn to use market influencers to engage a target market

  • Learn “Social First” content marketing to harness the power of social media

  • Build your network and learn from inspirational industry mentors

  • Develop your networking skills and build a professional portfolio

  • Increase your creativity, confidence and problem solving skills

  • Get exclusive access to large well-known companies

  • Go behind the scenes of innovative incubators and start-ups

  • Live in NYC

No Fee Required

Just tell us a little bit about yourself so we can help you get started on your NYC business adventure.

Work with a Team

Work with real-world companies and social enterprises to tackle marketing and startup challenges. You’ll be part of a cohort of like-minded entrepreneurs and an industry-savvy coach every step of the way. For your last project, you and your cohort (with the help of your coach) will pitch a business idea to industry professionals.


Hands on experience

Throughout these three weeks, you’ll meet with leading entrepreneurs, get an inside look into several New York companies, attend networking events, and participate in some awesome cultural excursions around the city. Each week, you’ll focus on a different aspect of modern marketing: Storytelling, Influencer Marketing, and Social First Content.

You’ll leave New York with key skills, a ton of new networking connections, your personal brand on lock, and a newfound love of the Big Apple.

Our Industry Immersion program is also ideal for graduates, gap year students and young professionals looking to explore the fundamentals of their professional field (or test drive a new one).

Application deadline is May 15.


What’s Included

  • Airport pick-up and drop off

  • On-site orientation
  • Visa assistance
  • Housing – shared apartments

  • Social and cultural activities
  • Comprehensive medical and accident insurance

  • 24/7 emergency support
  • WI support services from start to finish
  • Re-entry workshop
  • Welcome and farewell dinners
  • Seminars with Industry Professionals

  • On Site Business Tours and Workshops

  • Industry networking events with young professionals

  • Certificate of completion

Additional questions

Yes, and no. This is not a traditional internship whereby you will only work with one company for your whole experience. Instead this is a more intensive internship experience that is organized around your learning and not the ‘work’ you would do for a single company. In this internship you will be exposed to and will work on 3 different companies with your program cohort. You will dig into these 3 companies as you go through different learning objectives and get exposed to an enormous amount of marketing and startup experience.

Yes, with 120+ contact hours, clear learning objectives and a final project- this program is designed to fit your academic needs.

Yes, this is an impactful work experience. Unlike a regular internship where you would be working with one company for a long period of time, Industry Immersion provides you with the opportunity to engage with three different companies on three different live challenges. Through each challenge you will work with industry leaders and peers to develop real solutions.

  • Absolutely! This is a true investment in your professional development. Over the weeks you will develop key employability skills through work-ready training. By the end of the program you will:
    • Gain key skills and tools needed to make working remotely work for you
    • Develop your personal brand- online and offline
    • Be able to adapt your communication to different environments and situations
    • Manage workloads, deadlines, international time zones and work/life balance

‘Innovative Experienceship’: We are kicking internships into the 21st century! Accelerated and challenge-based learning in creative environments combines practical training with impactful work experience to make you industry ready in three weeks. Over the course of the program, you are sure to develop key employability skills, business ideas and build your professional portfolio. Whether you are headed for further education, employment or entrepreneurship, this program is designed to benefit individuals from all backgrounds and interests.

Unique and Limited Opportunity: Our IIP-NYC program is designed with senior undergraduate students, postgraduate students and recent graduates in mind. The program offers exposure to new brands, networks, friends, ideas, concepts and culture, and the benefit of combining the practical with the theory.

Accelerated: We believe students and young professionals deserve the best career accelerators possible, so we have fast tracked the traditional 12-week internship program into a 3-week intensive immersion experience. Engage with some of the biggest and most well-known brands from around the world, network with top executives and high flyers from the United States and around the world, get an insight into how big (and small) business is done, understand the value of branding yourself, learn valuable presentation skills, experience the bear pit, build your resume with a unique and diverse experience, get hands-on insight into marketing and entrepreneurship, develop problem solving techniques, and learn how to ‘kickstart a start-up’. Become industry ready in just three weeks!

Location: Intern in the business capital of the world! Experience all that New York City has to offer. With the all famous Times Square and Wall Street, we believe there is no better place in the world to experience entrepreneurship and marketing. This program is filled with exciting day and evening excursions, as well as allowing weekends off to explore the Big Apple on your own!

Industry Immersion: Build academic, business, personal and professional skills. Develop your self-brand, learn about storytelling and influencer marketing, explore the social contexts of marketing and engage with leading entrepreneurs and industry mentors. Get exclusive access to large well-known companies, generate innovative ideas for real world clients, build your network, learn from inspirational startup founders, build your confidence and leadership skills and much more while working and living in a city that never sleeps.

Professional Experience: Go behind the scenes and work with some of the leading entrepreneurs of many famous companies like Facebook, Amazon, Buzzfeed and Business Insider, and get a taste of their marketing strategies and culture!

Client Experience – Real Solutions for Real Clients: Not only does the program allow you to build a professional portfolio, it also gives you real-life client relationship experience. A key element of the program is the completion of a real-world, client-based project for a startup within the local community. Work and communicate with real world clients and complete business analysis reports, book and run meetings, present your final pitches and manage your relationship independently.

Networking: With several networking events on the program itinerary, you are given a number of opportunities to meet and chat with many leading entrepreneurs and build your network alongside your professional portfolio. This program is sure to have you leaving New York with some great contacts and a professional internship sure to stand out on your resume!

Kickstarting a Start-Up: Gain exposure to product design, business pitches, branding and online marketing. With impactful work experience and training, you will be given opportunities to develop and generate innovative business ideas and ready yourself for a pitch at a local co-work space.

Academic Credit: With 120+ contact hours, clear learning objectives and a final project, this program is specifically designed to fit practical and ‘work integrated learning’ (WIL) courses to suit your academic needs. World Internships will work with you and academic staff within your faculty to try and secure academic credit for this program towards your degree.

Begin your Industry Immersion Program with an orientation and a welcome dinner at Times Square! Students enrolled in the IIP-NYC marketing and entrepreneurship program will have the opportunity to visit some of the iconic sites around the city.

  • City Night Bus Tour – Explore the famous New York City at night on a single or double decker bus. Taking you to all the iconic sights in the city, you are free to hop on and hop off at your leisure.
  • Statue of Liberty – Built in 1865 by a Frenchman, the Statue of Liberty is still recognised as a symbol of opportunity and freedom to many. Take a ferry to and from Ellis Island, Liberty Island and catch a glimpse of the city and New York Harbor from Lady Liberty’s crown.
  • Visit to the Famous Wall Street – Explore the history of the American economy. Learn about the 400 years of history that led to modern Wall Street. See where high-agenda meetings take place, where billion-dollar deals are negotiated and where the fate of the American economy lies. Get a glimpse of where the leaders of industry and Wall Street’s “masters of the universe” live and work and be inspired by the entrepreneurial spirit of once immigrants who built some of the largest financial institutions there are in the world today.
  • Empire State Building – More than just a spectacular view, the Empire State Building is truly an immersive experience inside a world-famous landmark. Soar to the observation decks on the 86th and 102nd floors for unforgettable 360° views of New York City and beyond, and watch the sun set over the city that never sleeps to take in the unobstructed and magnificent skyline!
  • China Town Markets – One of the oldest and most culturally diverse neighbourhoods on the island, the China Town Markets are sure to lure you with its colourful and idiosyncratic street life. Catch a whiff of fresh fish and duck roasts swinging in store windows, hear the clacking of mahjong tiles and shop for anything from paper lanterns to watches, to tire irons and a pound of freshly ground spices.
  • Brooklyn Bridge – An architectural marvel and a magnificent example of urban design, the world’s first steel suspension bridge connecting Brooklyn and Manhattan stands tall and never fails to offer pedestrians spectacular views of lower Manhattan, the East River and the ever-developing Brooklyn waterfront.

Neil Finnie, Course Facilitator

An experienced entrepreneur currently working in the area of training and start-ups. Neil has launched businesses in a range of diverse industries from construction to tourism in the UK, France and Japan. As founder of Corkscrew, a training provider with a twist, Neil has been creating unique environments and programs to develop key professional skills in students for more than six years, including running workshops for MBA and MSc students. He has extensive experience in developing early stage businesses with strengths ranging from Brand Storytelling to Social Media strategy. Neil also works closely with the business school at Exeter University in the UK and IHM Business School in Stockholm Sweden.

Kailee Moszynski, CISaustralia On-site Program Leader

Kailee’s background and continued passion is in Business Administration and Marketing in addition to years of experience working in international education and delivering programs around the world. Kailee will provide students with 24/7 on-site support. She has been involved in supporting every stage of running a business and, on any given day, has her hands in sales, marketing, HR, finance, customer service, management and much more. In her years in international education, Kailee has been an integral part of all stages of international internships and placements: from initial advising to admissions, enrolment and in-country program delivery. Kailee believes the best way to experience a new city is to live life as a local. She is excited to help you find your way in NYC – her favourite city in the world!

An added bonus to this program is that many universities in Australia will recognize your industry immersion placement and grant you academic credit. Many progressive Universities recognize high-quality industry placements as part of an elective course, a practical experience element of your degree studies and/or a Work Integrated Learning (WIL) course.

If you are interested in gaining academic credit for your IIP towards your degree at your home University, you should apply for pre-approved academic credit at your home University. Contact World Internships for assistance or ask your International Office, Academic Advisor/Head of Department or Careers Office to see if this option is available.

With 120+ contact hours, clear learning objectives and a final project, this program is specifically designed to fit practical and ‘work integrated learning’ (WIL) courses to suit your academic needs. World Internships will work with you, your University Careers Office and academic staff within your faculty to try and secure academic credit for this program towards your degree.

Please contact World Internships for more information.

We want your World Internships Industry Immersion Program to be the most enjoyable experience possible, and that starts with the application process. We have made this process as simple and straightforward as possible.

Step 1: Fill in the Industry Immersion Online Application. (It’s quick and easy and there is no application fee to apply to this program!)

Step 2: Log into the World Internships Participant Portal. You will receive instructions via your designated email for logging into the Participant Portal soon after completing the online application.

In the Participant Portal you will be able to complete the following:

  • Passport Copy Upload
  • Resume Upload
  • Applicant Profile Form
  • Program-Specific Processes and Forms (provided following acceptance to program)
  • $200 Confirmation Deposit

Consult with your International Office (or equivalent), academic support staff. These groups may be helpful in your pursuit of academic credit, funding and more. They also may have their own application process or requirements that you need to follow.

Have questions? Contact us at  or 970-797-5616. We’re happy to help!

Accommodation is provided for the length of your program at the well-known YMCA – on Manhattan Island in the heart of NYC.

The west side ‘Y’ is located mere steps away from Central Park and down the street from Columbus Circle and the Lincoln Center, which is home to the Metropolitan Opera, Jazz at Lincoln Center, the New York City Ballet, and the New York Philharmonic. Situated in a lively and friendly neighbourhood, the Upper West Side is filled with boutiques, trendy bars, live music venues, high-end retail stores and easy access to subways and transportation (Times Square is a short 10-15 minute subway ride away!). The Y is in the perfect location to experience and explore New York City!

Participants will enjoy clean, air-conditioned rooms, 24-hour security, housekeeping service and free Wi-Fi, plus amenities that include two swimming pools, a large, well-equipped fitness facility, snack cafe and cosy lounge.

There are no cooking or laundry facilities at the Y, however, there are thousands of restaurants to choose from in Manhattan alone with hundreds within a short walk. The nearest laundry mat is only three blocks away.

For this program, there are two housing options:

  • Shared bunk room – small, basic room. Two single beds, semi-private bathroom* down the hall
  • Single room – small, basic private bedroom, private bathroom en suite

*Semi-private bathrooms are located down the hall from the bedroom. They are private rooms that lock when they are in use, and include a toilet, basin/sink, and standing shower. The semi-private bathrooms are not for our students’ exclusive use during the program – they can be used by other patrons who’ve opted for a semi-private bathroom. As such, it’s important to ensure that no personal belongings are left behind after use.

Each room includes:

  • Linens
  • Housekeeping
  • Lift/elevator access
  • Free Wi-Fi
  • Heating and air-conditioning
  • One desk, able to sit one person
  • Bathroom access (semi-private or private, depending on room type chosen)

Amenities at the YMCA:

  • Fully-equipped gym and fitness facility (including machines, weights, cardio equipment, squash courts, basketball courts, running track, and two swimming pools)
  • Group exercise classes
  • Gourmet cafe (snacks, coffee, tea, and breakfast and lunch options)
  • Lounge area (a great place to sit back and relax or study)

View accommodation and amenities here.

Centrally located, the Y is easily accessible (59th Street transit hub) by a plethora of subway lines that can take you all over the city. Tourist destinations like Broadway, Times Square and the Rockefeller Center are short journeys away. If you prefer to walk, Central Park is steps away and you can stroll, bike or jog through the Park to get to other places in the city.

The Y is occupied by visitors to the city and also local families. We expect students to respect all occupants in these apartments and the local community by keeping noise levels down and following local apartment and community policies – living in an environment of mutual respect.

Accommodation in Manhattan and New York City in general is in high demand. The Y is ideal for our students because it offers basic, clean rooms and bathrooms, has 24-hour security, and is located in a safe, central neighbourhood. Because housing is in such demand and the program is located in the heart of the city, space is hard to come by, and the rooms at the Y are likely to be smaller than what students are used to. The Y is conveniently located to provide students with easy access to the Big Apple and all it has to offer, meaning students will spend most of their time out of the Y and on the streets of New York!

New York

NOTE: This program only has the following start dates.
SUMMER 2018: JULY 1 - JULY 22
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